Nike Rises 4% After JP Morgan Says "Just Buy It" and Upgrades Rating

Reuters

2025/07/28

Shares of sportswear giant Nike rose 4% at $79.3 premarket.

J.P.Morgan upgrades stock to "overweight" from "neutral"; hikes PT to $93 from $64 previously.

Brokerage in its note, headlined "Just Buy It", says the scaling of the performance product pipeline will help grow spring/summer 2026 orders, and boost interest in classic styles.

The new PT represents a nearly 22% premium to stock's last close.

JPM sees opportunity for NKE to recapture over 500 bps of operating margin between FY26 and FY28 on improved full-price selling and reception to new product innovation.

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","collect":0,"end_time":0,"defaultTopTitle":"","property":["rate"],"viewcount":null,"language":"en","relate_stocks":{"NKE":"耐克"},"translate_title":"摩根大通表示“就买吧”并上调评级后，耐克股价上涨","themeId":"","isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"NKE":0.9},"content_text":"Shares of sportswear giant Nike rose 4% at $79.3 premarket.J.P.Morgan upgrades stock to \"overweight\" from \"neutral\"; hikes PT to $93 from $64 previously.Brokerage in its note, headlined \"Just Buy It\", says the scaling of the performance product pipeline will help grow spring/summer 2026 orders, and boost interest in classic styles.The new PT represents a nearly 22% premium to stock's last close.JPM sees opportunity for NKE to recapture over 500 bps of operating margin between FY26 and FY28 on improved full-price selling and reception to new product innovation.","kind":"highlight","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"rating","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"}}}