JD.com Inc., China's largest retailer by revenue, has announced its ambitious "10 Billion Growth Plan," aiming to introduce 1,000 new overseas brands to Chinese consumers over the next three years. This initiative, leveraging JD.com's strong cross-border import capabilities, seeks to satisfy the increasing demand for international products in China. The plan includes three major initiatives: "Centennial Brands," "National Pavilions," and "Global Goods Recruitment." The "Centennial Brands" initiative will highlight iconic international brands with over a century of history, while "Global Goods Recruitment" invites consumer participation in sourcing high-quality products. This strategic move is expected to generate a sales growth of 10 billion RMB for these overseas brands.