Sprout Social Acquires NewsWhip for $55 Million to Enhance AI-Powered Predictive Intelligence Platform
Sprout Social Inc. has announced the acquisition of NewsWhip, a company specializing in AI-driven predictive intelligence. The acquisition, completed on July 29, 2025, was settled for $55 million in cash, with an additional potential of up to $10 million in performance-based cash earnouts over the next two years. This strategic move aims to integrate NewsWhip's real-time, actionable intelligence with Sprout Social's existing suite of solutions, enhancing the ability of brands and publishers to stay ahead of media trends and risks. Paul Quigley, co-founder and CEO of NewsWhip, will join Sprout Social as General Manager for Sprout's Listening business. Sprout Social plans to provide further details on the acquisition in their upcoming second-quarter earnings call.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Sprout Social Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: GNW9503117-en) on July 30, 2025, and is solely responsible for the information contained therein.
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