Whirlpool CEO Sees Consumers Increasingly Trading Down -- Market Talk

Dow Jones
07/30

1310 ET - Whirlpool CEO Marc Bitzer says economic uncertainty has increasingly suppressed demand and led its customers to continue to trade down to lower-end appliances. "Weakened consumer confidence pushed mix down further in an environment that was already largely replacement driven," he says during a call with analysts. The company's discretionary demand, which tends to bring a stronger mix, has come under pressure in recent quarters amid falling existing home sales, he says. He expects such demand to eventually rebound as the housing market recovers, he says. Whirlpool sinks 11% after lowering profit guidance and cutting its dividend on disappointing quarterly results. (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

July 29, 2025 13:10 ET (17:10 GMT)

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