1621 ET - The flow of video advertisement money away from traditional TV and toward streaming gives Roku a clear path to rapid growth, say Wedbush analysts in a research note. Advertisers have constrained budgets in 2025, leading them to shift more to connected TV, where viewers receive targeted advertisements on internet-connected TVs, to maximize their investments, the analysts say. As one the largest Smart TV brands, Roku has a "treasure trove of user data" to leverage for advertisers. The company is continuing to invest in improving its ad inventory, ad targeting and content recommendations, all while posting solid profit growth. Shares were down 15%, to $80.09, Friday. (nicholas.miller@wsj.com)
(END) Dow Jones Newswires
August 01, 2025 16:21 ET (20:21 GMT)
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