For Disney, Bundling Is The Name of the Game -- Market Talk

Dow Jones
2025/08/07

1450 ET - Disney thinks grouping streaming services and networks in larger bundles will lead to greater efficiencies, more subscribers and lower churn. Combining Hulu and Disney+ into a unified app should also create a better customer experience, through one tech and advertising platform, CEO Robert Iger says on an analyst call. The soon-to-be-released new ESPN service, which now includes NFL Network and Redzone, will also lead to better results across all its streaming, Iger says. "With ESPN and all of its programming bundled with Hulu and Disney+, we fully expect that engagement will increase," Iger says. Disney has even had discussions with other media companies about bundling their sports platforms with ESPN, Iger says. (nicholas.miller@wsj.com)

(END) Dow Jones Newswires

August 06, 2025 14:50 ET (18:50 GMT)

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