美敦力重大人事變動！

CHC醫療傳媒

2025/08/07

文章來源：醫療器械商業評論2025年8月5日，美敦力宣佈重大人事調整：高級副總裁兼首席傳播官Torod Neptune將於8月15日正式離職，其職責由企業傳播副總裁Amy Jo Meyer接任。左：原美敦力高級副總裁兼首席傳播官 Torod Neptune右：新任美敦力首席傳播官Amy Jo Meyer此次變動標誌着這家擁有10萬員工的醫療器械巨頭在戰略傳播領域將開啓新篇章。#01Neptune的...

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Meyer此次變動標誌着這家擁有10萬員工的醫療器械巨頭在戰略傳播領域將開啓新篇章。#01Neptune的轉型貢獻：從通信到戰略賦能在美敦力任職的近五年間，Neptune主導了三大核心變革：全球化重構：將美國本土被動型傳播團隊，轉型為覆蓋通信、品牌、營銷的全球主動型戰略組織；數據化升級：引入AI與數據驅動方法，使績效營銷、內容策略及影響力評估達到世界一流水平；角色定義者：重新定義首席傳播官職能，使其成為董事長/CEO的戰略顧問及跨部門價值推動者。離職後，Neptune將以終身教職身份加入北卡羅來納大學教堂山分校赫斯曼新聞與傳媒學院，聚焦「組織社會許可獲取與維持」研究，並繼續通過諮詢工作助力企業應對社會變革。「培養應對複雜信任挑戰的下一代領導者，是此刻最迫切的使命。」他表示。圖源：Torod Neptune的領英賬號#02Meyer的晉升之路：從強生到美敦力戰略核心繼任者Amy Jo Meyer於2017年從強生轉投美敦力任美洲區全球傳播與企業營銷高級總監，此後一路晉升為美敦力副總裁。圖源：Amy Jo Meyer的領英賬號Meyer在領英聲明中強調傳播工作的戰略價值：「我們在溝通和營銷方面所做的工作從未如此重要，這是我們建立信任、提升聲譽，並將人們與公司核心使命聯繫起來的方式：減輕病痛、恢復健康、延長壽命。我很自豪能夠領導一支優秀的全球團隊，他們為我們所做的每一件事都注入了激情、創造力和深刻的目標。」圖源：Amy Jo Meyer的領英賬號隨着Meyer全面接掌傳播事務，市場期待美敦力在ESG溝通、患者教育、數字化品牌建設等領域釋放更大能量。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"executive","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"}}}