16e 立功：蘋果打破 iPhone 季節規律，刷新美國曆年 Q2 平均售價紀錄

IT之家

2025/08/07

IT之家 8 月 7 日消息，科技媒體 AppleInsider 昨日（8 月 6 日）發布博文，援引調查機構 CIRP 數據，蘋果公司打破 2025 年第 2 季度在美國市場的季節性規律，顯示出超出預期的售價動力。CIRP 機構指出，由於蘋果公司會在 9 月發布新款 iPhone，導致用戶購買慾望降低，因此通常情況下，第 2 季度在美國加權平均零售價會出現下降的情況。例如在 2023 年第 2 ...

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09:28","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2557819315","market":"us","top_or_hot":-1,"title":"16e 立功：蘋果打破 iPhone 季節規律，刷新美國曆年 Q2 平均售價紀錄","media":"IT之家","content":"<div>\n<p>IT之家 8 月 7 日消息，科技媒體 AppleInsider 昨日（8 月 6 日）發布博文，援引調查機構 CIRP 數據，蘋果公司打破 2025 年第 2 季度在美國市場的季節性規律，顯示出超出預期的售價動力。CIRP 機構指出，由於蘋果公司會在 9 月發布新款 iPhone，導致用戶購買慾望降低，因此通常情況下，第 2 季度在美國加權平均零售價會出現下降的情況。例如在 2023 年第 2 ...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250807092904973895b9&s=b\">網頁鏈接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>16e 立功：蘋果打破 iPhone 季節規律，刷新美國曆年 Q2 平均售價紀錄</title>\n<style 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href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250807092904973895b9&s=b\">網頁鏈接</a>\n\n</div>\n\n<div class=\"bt-text\">\n\n\n<p> 來源：<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250807092904973895b9&s=b\">IT之家</a></p>\n<p>為提升您的閱讀體驗，我們對本頁面進行了排版優化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU2191332357.HKD","symbol_name":"SCHRODER ISF SUSTAINABLE MULTI-ASSET INCOME \"A\" (HKDHDG) INC","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250807092904973895b9&s=b","article_id":"2557819315","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250807092904973895b9&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description 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the United States over the years","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AAPL":1,"MACW.SI":0.6},"content_text":"IT之家 8 月 7 日消息，科技媒體 AppleInsider 昨日（8 月 6 日）發布博文，援引調查機構 CIRP 數據，蘋果公司打破 2025 年第 2 季度在美國市場的季節性規律，顯示出超出預期的售價動力。CIRP 機構指出，由於蘋果公司會在 9 月發布新款 iPhone，導致用户購買慾望降低，因此通常情況下，第 2 季度在美國加權平均零售價會出現下降的情況。例如在 2023 年第 2 季度，美國蘋果 iPhone 的平均零售價從 988 美元下降到 948 美元；2024 年第 2 季度，蘋果 iPhone 的平均零售價從 1001 美元下降到 971 美元。而在 2025 年第 2 季度，美國蘋果 iPhone 的平均零售價不降反升，達到了 985 美元（IT之家注：現匯率約合 7078 元人民幣），刷新了歷年第 2 季度最高平均售價紀錄。該機構認為，2025 年第 2 季度最大的變化是 iPhone 16e 的全面影響，它取代了價格較低的 iPhone SE。iPhone 16e 的售價高出 100 美元，其推出本應拉高整體平均價格。CIRP 還指出，iPhone 16e 吸引了原本可能會選擇打折的舊款 iPhone 14 和 iPhone 15 的消費者。廣告聲明：文內含有的對外跳轉鏈接（包括不限於超鏈接、二維碼、口令等形式），用於傳遞更多信息，節省甄選時間，結果僅供參考，IT之家所有文章均包含本聲明。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"2","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}