** Shares of Chinese sports centres operator Viva Goods Co Ltd 0933.HK jump 7% to HK$0.61, their highest level since July 25, and on course for a seventh consecutive session of gains
** Stock marks biggest intraday pct gain since July 29
** The major shareholder of China home-grown sports group Li Ning Co 2331.HK expects its first-half net profit to rise not less than 50% y/y due to cost control measures, which resulted in improvement in operating efficiency
** Stock of Li Ning rises 3.5% to HK$17.03, marks biggest intraday pct gain since Jun 20
** Hang Seng Consumption Index .HSCGSI slips 0.2%, while benchmark Hang Seng Index .HSI adds 0.2%
** YTD, Viva stock down 3.3%, while Li Ning up 1.5%
(Reporting by Donny Kwok)
((donny.kwok@thomsonreuters.com))
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