GrowGeneration Corp. (NASDAQ: GRWG) has released its financial results for the second quarter of 2025, reporting net sales of $41.0 million, a 14.7% increase compared to the previous quarter. The company's proprietary brand sales as a percentage of Cultivation and Gardening net sales rose to 32.0%, up from 21.5% in the same quarter of 2024. Additionally, the gross profit margin improved to 28.3%, compared to 26.9% in the second quarter of 2024. GrowGeneration's strategy to enhance profitability and expand its market presence is taking shape, with significant growth in proprietary brand sales and a reduction in store operating expenses by 22.9% year-over-year. The company noted increased customer adoption of its online B2B portal and expansion into the home gardening segment. The acquisition of Viagrow has further increased penetration with mass-market retailers. Internationally, new distribution partnerships have been established in the European Union and Costa Rica. With $48.7 million in cash, cash equivalents, and marketable securities, and no debt, GrowGeneration is well-positioned to support its growth initiatives. The company remains focused on executing its comprehensive transformation strategy aimed at delivering long-term value.