Phoenix New Media Inc. reported its financial results for the second quarter of 2025, showing an 11.2% increase in total revenues, which reached RMB187.1 million (US$26.1 million), up from RMB168.3 million in the same period of 2024. This growth was primarily attributed to a year-over-year increase in the company's paid services revenues. The company's net loss attributable to Phoenix New Media Limited was RMB10.4 million (US$1.5 million) for the quarter, compared to a net loss of RMB5.5 million in the second quarter of 2024. The net margin was negative 5.5%, worsening from negative 3.2% in the previous year. Non-GAAP figures, which exclude share-based compensation and certain investment-related adjustments, showed a non-GAAP net loss of RMB7.2 million (US$1.0 million) for the quarter, compared to a non-GAAP net loss of RMB2.1 million in the corresponding period of 2024. The non-GAAP net margin was negative 3.9%, compared to negative 1.3% the previous year. CEO Yusheng Sun highlighted the company's commitment to enhancing content depth and exploring diverse collaboration and monetization opportunities, which have begun to yield positive user feedback and business growth, laying a foundation for sustainable development.