Duolingo to Win Back Users After AI Pushback -- Market Talk

Dow Jones

2025/08/18

1144 GMT - Duolingo's embrace of AI provoked users' ire and damped its second-quarter growth, but the company has a strong plan to bounce back, KeyBanc analysts write. Duolingo is replacing hearts, which penalize users for mistakes, with energy, which reward correct answers. Initial results have already shown an increase in daily active users, median time spent learning well and subscriber conversion. The company is also leaning into edgy marketing content, which could help its content go viral and increase its user numbers, the analysts say. KeyBanc upgrades its rating on the stock to overweight, with a$460 price target. Shares rise 2.8% to $336.07. (nicholas.miller@wsj.com)

(END) Dow Jones Newswires

August 18, 2025 07:44 ET (11:44 GMT)

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Duolingo is replacing hearts, which penalize users for mistakes, with energy, which reward correct answers. Initial results have already shown an increase in daily active users, median time spent learning well and subscriber conversion. The company is also leaning into edgy marketing content, which could help its content go viral and increase its user numbers, the analysts say. KeyBanc upgrades its rating on the stock to overweight, with a$460 price target. Shares rise 2.8% to $336.07. 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Duolingo is replacing hearts, which penalize users for mistakes, with energy, which reward correct answers. Initial results have already shown an increase in daily active users, median time spent learning well and subscriber conversion. The company is also leaning into edgy marketing content, which could help its content go viral and increase its user numbers, the analysts say. KeyBanc upgrades its rating on the stock to overweight, with a$460 price target. Shares rise 2.8% to $336.07. 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Shares rise 2.8% to $336.07. (nicholas.miller@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  August 18, 2025 07:44 ET (11:44 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}