ServiceNow Partners with DFL Deutsche Fußball Liga to Revolutionize Bundesliga Workflows with AI Platform
ServiceNow Inc. has announced a new technology partnership with the DFL Deutsche Fußball Liga, the body responsible for organizing and marketing German professional football, including the Bundesliga and Bundesliga 2. As the Official Workflow Partner, ServiceNow will replace existing legacy systems with its AI platform to enhance automation and efficiency across DFL's business workflows. This collaboration aims to improve experiences for partners, clubs, and service providers, ultimately enhancing fan engagement with one of the world's most iconic football leagues. The partnership underscores ServiceNow's growing influence in the region and highlights its ability to unify complex ecosystems and drive innovation.
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