DigiAsia Corp., a leading embedded finance provider in Indonesia, has announced a strategic shift from a "super app" approach to a "simple app" strategy. This new direction focuses on enhancing core financial services and expanding its embedded wallet offering for third-party platforms. The simple app will prioritize the most frequently used financial transactions, identified through historical data analytics, aiming to streamline the user experience and improve transaction efficiency. The strategy includes leveraging artificial intelligence to enhance onboarding, Know Your Customer (KYC) processes, and fraud detection capabilities, with the goal of increasing security, reducing friction, and accelerating growth for DigiAsia's partners and end-users. The company seeks to strengthen its position as Indonesia's leading embedded wallet provider by aligning its product roadmap with the evolving needs of the digital economy and fostering growth among its partners.