Kenvue Inc., the company behind renowned brands such as Neutrogena®, Listerine®, Aveeno®, and Tylenol®, has released a pivotal consumer trends report titled "A New View of Care: The Power of Personal Care Routines." The report highlights the transformative impact of personal care routines on health and emotional well-being, marking a cultural shift where these routines are increasingly seen as essential to overall wellness. Key findings reveal that 88% of global consumers believe their personal care routines positively affect their health, with a strong preference for simplicity and science-backed solutions. Younger generations, particularly Gen Z and Millennials, are emphasizing preventive care, with many wishing they had adopted such routines earlier. Despite the influence of social media, 62% of consumers still trust healthcare providers most for personal care advice, pointing to a gap between digital reach and credibility. Kenvue sees this as an opportunity to offer straightforward, trusted solutions that fit seamlessly into everyday life.
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