Beyond Inc. Rebrands as Bed Bath & Beyond, Adopts Ticker BBBY

Reuters

08/18

Beyond Inc. Rebrands as Bed Bath & Beyond, Adopts Ticker BBBY

Beyond, Inc. has announced a name change to Bed Bath & Beyond, Inc. and will adopt the ticker symbol BBBY on the New York Stock Exchange. The company, which owns Bed Bath & Beyond, Overstock, buybuy BABY, and a blockchain asset portfolio, aims to highlight the brand's value and focus on growing revenue and profitability. The renewed brand strategy includes combining its online platform with localized stores and emphasizes the use of modern technology and consumer data.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Beyond Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20250818463354) on August 18, 2025, and is solely responsible for the information contained therein.

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Rebrands as Bed Bath & Beyond, Adopts Ticker BBBY\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1032215980\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://community-static.tradeup.com/news/4567337cbdf294b657b1fa87c5488b48);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Reuters </p>\n<p class=\"h-time smaller\">2025-08-18 20:30</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<html xmlns=\"http://www.w3.org/1999/xhtml\" xmlns:newsg2=\"http://iptc.org/std/nar/2006-10-01/\" xmlns:xhtml=\"http://www.w3.org/1999/xhtml\"><head><title>\n      Beyond Inc. Rebrands as Bed Bath &amp; Beyond, Adopts Ticker BBBY\n    </title></head><body><div xmlns:xsd=\"http://www.w3.org/2001/XMLSchema\" xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\">\n<p>\n        Beyond, Inc. has announced a name change to Bed Bath &amp; Beyond, Inc. and will adopt the ticker symbol BBBY on the New York Stock Exchange. 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