Microsoft Targets Nintendo Switch 2 With Xbox ROG Ally Launching October 16

Benzinga

2025/08/22

Microsoft Corp. MSFT is re-entering the portable gaming market with its Xbox ROG Ally console, targeting Nintendo Co. Ltd.‘s NTDOY dominant Switch 2 following its record-breaking launch performance. ...

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MSFT is re-entering the portable gaming market with its Xbox ROG Ally console, targeting Nintendo Co. Ltd.‘s NTDOY dominant Switch 2 following its record-breaking launch performance.\n...</p>\n\n<a href=\"https://www.benzinga.com/markets/equities/25/08/47275847/microsoft-targets-nintendo-switch-2-with-xbox-rog-ally-launching-october-16\">网页链接</a>\n\n</div>\n","source":"benzinga_hot_news","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Microsoft Targets Nintendo Switch 2 With Xbox ROG Ally Launching October 16</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nMicrosoft Targets Nintendo Switch 2 With Xbox ROG Ally Launching October 16\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">Benzinga</strong><span class=\"h-time small\">2025-08-22 14:40</span>\n</p>\n</h4>\n</header>\n<article>\n<div>\n<p>Microsoft Corp. MSFT is re-entering the portable gaming market with its Xbox ROG Ally console, targeting Nintendo Co. Ltd.‘s NTDOY dominant Switch 2 following its record-breaking launch performance.\n...</p>\n\n<a href=\"https://www.benzinga.com/markets/equities/25/08/47275847/microsoft-targets-nintendo-switch-2-with-xbox-rog-ally-launching-october-16\">网页链接</a>\n\n</div>\n\n<div class=\"bt-text\">\n\n\n<p> 來源：<a href=\"https://www.benzinga.com/markets/equities/25/08/47275847/microsoft-targets-nintendo-switch-2-with-xbox-rog-ally-launching-october-16\">Benzinga</a></p>\n<p>為提升您的閱讀體驗，我們對本頁面進行了排版優化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"IE00B775H168.HKD","symbol_name":"JANUS HENDERSON BALANCED \"A5M\" (HKD) INC","start_time":0,"source_url":"https://www.benzinga.com/markets/equities/25/08/47275847/microsoft-targets-nintendo-switch-2-with-xbox-rog-ally-launching-october-16","article_id":"2561280425","we_media_id":null,"thumbnails":["https://cdn.benzinga.com/files/images/story/2025/08/22/Microsoft-Logo-on-bldg-.jpeg?optimize=medium&dpr=2&auto=webp&width=260"],"rights":{"source":"benzinga_hot_news","url":"https://www.benzinga.com/markets/equities/25/08/47275847/microsoft-targets-nintendo-switch-2-with-xbox-rog-ally-launching-october-16","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2561280425","pubTimestamp":1755844800,"columns":[],"sourceInfo":{"source_id":"benzinga_hot_news","name":"Benzinga"},"weMediaInfo":null,"summary":"Microsoft Corp. is re-entering the portable gaming market with its Xbox ROG Ally console, targeting Nintendo Co. 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MSFT is re-entering the portable gaming market with its Xbox ROG Ally console, targeting Nintendo Co. Ltd.‘s NTDOY dominant Switch 2 following its record-breaking launch performance.\nThe tech giant unveiled the handheld device at Germany’s Gamescom trade show, announcing October 16 availability without revealing pricing details, Japan Today reported. The move comes as Microsoft seeks new revenue streams amid declining console sales and modest Game Pass subscription growth.\nDeveloped through partnership with Taiwan-based Asus, the Xbox ROG Ally features a central screen with dual side grips containing joysticks, triggers and buttons mirroring traditional Xbox controllers.\n「We’re really designing and building around an entire ecosystem of devices, to allow people to play where they want, how they want,」 said Jason Ronald, Microsoft Vice President of console development.\nThe device positions itself as a premium alternative for hardcore gamers, differentiating from Nintendo’s family-focused approach. Industry analysts note Microsoft targets existing Xbox and PC owners seeking portable gaming solutions.\nSee Also: GameStop Counters Sony’s $50 PS5 Price Increase With Limited-Time Trade-In Bonus Amid Tariff Pressures\nNintendo’s Switch 2 achieved 5.8 million units sold within seven weeks, establishing new portable gaming benchmarks that competitors aim to challenge.\n「The Switch 2 has that unique thing of games that are nowhere else,」 said Rhys Elliott of data firm Alinea Analytics, citing exclusive franchises like Mario and Zelda as competitive advantages.\nSony Group Corp. SONY remains absent from portable gaming despite the PlayStation Portal’s estimated 2 million sales. The company withdrew after 2011’s PlayStation Vita underperformed compared to the successful PlayStation Portable’s 76 million units.\nGaming industry sources, according to Japan Today, suggest Sony may develop portable PlayStation 6 capabilities, though next-generation console releases remain years away. The portable gaming segment shows 「strong potential for the future,」 according to Circana‘s Mat Piscatella.\nChristopher Dring of The Game Business emphasized engagement strategy: 「If you can get your players to play your games more, they will spend more」 time and money across Microsoft’s ecosystem.\nRead Next: \nDisclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.\nPhoto: Shutterstock","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"productRelease","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}