Microsoft-owned (MSFT) LinkedIn is expanding its video advertising program to include new publishers and programming, Reuters reported Monday, citing a company official.

AT&T (T) Business, IBM (IBM), SAP (SAP), and ServiceNow (NOW) will sponsor a debut season with four video programs as part of the newly branded BrandLink programming, the news agency reported, citing the platform for professionals.

Under the program, creators and publishers will post short-form videos in campaigns spanning four to six months, the report said.

"Advertisers are incredibly interested in connecting with people who make decisions, particularly in the business-to-business marketplaces," Matthew Derella, vice president of LinkedIn marketing solutions, told Reuters.

LinkedIn did not immediately respond to MT Newswires' request for comment.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)