Viva Goods (HKG:0933) recorded a rise in attributable profit in the first half of 2025 to HK$181.5 million from HK$112.8 million in the year-ago period, a late Aug. 22 Hong Kong bourse filing said.

Shares of the apparel and footwear retailer were up over 4% in Monday afternoon trading.

Earnings per share were HK$0.0157 in the half year, up from HK$0.0095 in the corresponding period of the last year.

Revenue fell 5.7% to HK$4.81 billion in the interim period from HK$5.10 billion a year prior due to a lower revenue from the multi-brand apparel and footwear segment.

The firm attributed the higher profit to lower operating expenses due to improved cost control measures.