NIQ and Sally Beauty Enhance Partnership with Expanded Data Agreement

Reuters

08/25

NIQ and Sally Beauty Enhance Partnership with Expanded Data Agreement

NielsenIQ (NIQ), a global leader in consumer intelligence, has announced the extension and expansion of its strategic agreement with Sally Beauty, a prominent specialty-beauty retailer and distributor. This multi-year collaboration will see NIQ continue as Sally Beauty's exclusive provider of key account trade area data, while also enhancing consumer insights through NIQ's Full View™ Measurement and Expanded Omnishopper tools. These enhancements will provide Sally Beauty with comprehensive omnichannel beauty performance metrics and deeper consumer insights, enabling the retailer to strengthen its market leadership and innovation. With over 2,000 retail stores in the US, Sally Beauty aims to leverage this partnership to drive data-driven decision-making and enhance collaboration with brand partners.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. NIQ Global Intelligence plc published the original content used to generate this news brief via Business Wire (Ref. ID: 20250825675549) on August 25, 2025, and is solely responsible for the information contained therein.

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This multi-year collaboration will see NIQ continue as Sally Beauty's exclusive provider of key account trade area data, while also enhancing consumer insights through NIQ's Full View™ Measurement and Expanded Omnishopper tools. These enhancements will provide Sally Beauty with comprehensive omnichannel beauty performance metrics and deeper consumer insights, enabling the retailer to strengthen its market leadership and innovation. With over 2,000 retail stores in the US, Sally Beauty aims to leverage this partnership to drive data-driven decision-making and enhance collaboration with brand partners.\n      </p>\n</div><div xmlns:xsd=\"http://www.w3.org/2001/XMLSchema\" xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\">\n<em>Disclaimer: <span>This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. 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ID: 20250825675549) on August 25, 2025, and is solely responsible for the information contained therein.</span></em>\n</div></body></html>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"SBH","symbol_name":"莎莉美容控股公司","start_time":0,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20250825:nNDL37n40J:1","article_id":"2562223347","we_media_id":"1032215980","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2562223347","pubTimestamp":1756134027,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Reuters","introduction":"Reuters.com brings you the latest news from around the world, covering breaking news in markets, business, politics, entertainment and technology","home_visible":1,"id":"1032215980","head_image":"https://community-static.tradeup.com/news/4567337cbdf294b657b1fa87c5488b48"},"summary":"NielsenIQ , a global leader in consumer intelligence, has announced the extension and expansion of its strategic agreement with Sally Beauty, a prominent specialty-beauty retailer and distributor. 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