TrueBlue Inc., a prominent provider of specialized workforce solutions, has released a new research report through its PeopleScout brand, revealing critical gaps in employer brand effectiveness. Utilizing the Outthink Index, PeopleScout's proprietary benchmarking tool, the study highlights discrepancies between job seeker expectations and the experiences provided by employers. Key findings include the necessity of mobile optimization, with 91% of job seekers applying via mobile devices, and a significant portion using mobile exclusively. The research also indicates a rising adoption of AI tools among VP and executive-level candidates, while pointing out that lengthy application processes deter potential applicants, especially in hourly roles. The report calls for improved communication of company values and authentic employee content, both of which are crucial in attracting and retaining top talent in a competitive labor market.