1055 ET - Victoria's Secret's customers are buying even if the business is feeling tariff pressures. The company, which now says that tariffs will hit double as hard as thought at $100 million, has seen continued momentum in the business, with notable acceleration in July performance. Despite the tariff hit, the company says it is maintaining their adjusted operating income guidance for the year through mitigation efforts like optimizing costs with vendors, diversifying sourcing, and implementing a combination of select pricing adjustments and more targeted promotions. (adriano.marchese@wsj.com)

(END) Dow Jones Newswires

August 28, 2025 10:55 ET (14:55 GMT)

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