Trimble Inc. has announced the launch of its AI-powered Freight Marketplace in North America, with Procter & Gamble (P&G) as its first shipper customer. This platform connects shippers, carriers, and brokers, automating the bidding process to enhance real-time capacity sourcing and collaboration. Initially introduced in Europe in 2023 through the Transporeon platform, the Freight Marketplace has now expanded to North America, bringing together over 400 carriers. P&G, a longstanding user of Trimble solutions, is leveraging the platform to streamline its complex bidding processes, discovering new carrier partners and strengthening existing relationships. The initiative underscores Trimble's commitment to evolving supply chain solutions, aiming to increase productivity and efficiency across the industry.