Baozun (HKG:9991) reported a net loss attributable to ordinary shareholders of 34.0 million yuan for the three months ended June 30, compared with a loss of 30.6 million yuan a year earlier, according to a Thursday Hong Kong bourse filing.

Loss per share came in at 0.20 yuan, compared with 0.17 yuan in the prior-year period.

Revenue rose to 2.55 billion yuan from 2.39 billion yuan.

Shares of the firm were up nearly 7% in late-afternoon Friday trade.