Star Plus Legend Holdings Ltd. has released its interim results for the six months ended 30 June 2025. The company reported a revenue of RMB354.5 million, marking a 33.0% increase compared to RMB266.5 million in the same period of the previous year. Revenue from the new retail business contributed RMB210.7 million, a significant rise of 91.5% from RMB110.0 million in 1H2024. The gross profit for the period improved to RMB155.8 million, up 16.3% from the RMB134.0 million recorded in 1H2024. Despite this, the company saw a decline in its profit for the period, which was RMB8.1 million compared to RMB25.5 million in the previous year. This reduction is attributable to increased selling and marketing expenses, which rose to RMB69.8 million from RMB47.3 million, and a net loss in other gains/losses of RMB18.8 million, a shift from a gain of RMB0.5 million in 1H2024. No specific outlook or guidance was provided in the announcement.