By Yuiko Sakashita / Yomiuri Shimbun Staff Writer

Major Japanese electronics maker Sharp Corp. on Thursday revealed a goal of increasing its ratio of overseas sales of white goods to 60% from the current 50% by the fiscal year that starts April 2030.

The company will designate Southeast Asia; the United States; and the Middle East and Africa as priority areas and work on increasing brand recognition.

The goal was disclosed Thursday at a briefing session aimed at explaining the company's white goods strategy.

In Indonesia, where a Sharp core factory is located, the company will use popular Sanrio Co. characters to conduct promotional campaigns to attract younger generations.

In Egypt, Sharp is jointly establishing a refrigerator production plant with a local company, and operations are scheduled to begin in March 2026. Sharp plans to set up air purifiers using its Plasmacluster technology, which is said to have deodorizing and sterilizing effects, at the Great Pyramid of Giza to gain publicity.

Meanwhile, for businesses in Japan, Sharp will step up its efforts to sell cooking appliances to corporate customers. The company jointly developed baking equipment with Seven-Eleven Japan Co. through January this year, utilizing technology from its home steam oven "Healsio."

"Products for corporate customers take time to materialize from ideas," said Hideyuki Nagamine, chief of Sharp's Smart Appliances & Solutions BU. "We will plant many 'seeds' by planning products that can put our core technologies to use."

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This article is from The Yomiuri Shimbun. Neither Dow Jones Newswires, MarketWatch, Barron's nor The Wall Street Journal were involved in the creation of this content.

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August 29, 2025 07:13 ET (11:13 GMT)

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