By Katherine Hamilton

American Outdoor Brands' sales dropped in the fiscal first quarter as its customers slowed down the orders they had been making a few months ago to get ahead of tariffs.

Revenue in the first quarter, which ended July 31, slid 29% to $29.7 million. Retailers that buy American Outdoor's hunting, fishing and camping gear are now trying to save money amid new costs from tariffs, Chief Executive Brian Murphy said.

The sales slip is a shift from the fiscal fourth quarter, when they rose 11% as customers made extra purchases before tariffs went into effect. Because of this, about $10 million of American Outdoor's sales happened in the fourth quarter instead of the first quarter, Chief Financial Officer Andrew Fulmer said.

Shares fell 18% to $8.56 in after-hours trading Thursday. At the close, the stock had lost about a third of its value.

In June, the Columbia, Mo., company withdrew its guidance for this fiscal year, citing uncertainty about the shift in customer behavior. The $10 million in early purchases reported Thursday was on the high end of the $8 million to $10 million estimate that management shared in June.

American Outdoor's first-quarter loss widened to $6.8 million, or 54 cents a share, compared with a loss of $2.4 million, or 18 cents a share, a year earlier. Stripping out certain one-time items, the adjusted per-share loss was 26 cents.

Write to Katherine Hamilton at katherine.hamilton@wsj.com

(END) Dow Jones Newswires

September 04, 2025 17:33 ET (21:33 GMT)

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