EPAM Systems Rebrands Subsidiary The Reference as Empathy Lab in Belgium's Digital Transformation Push

Reuters

2025/09/12

EPAM Systems Rebrands Subsidiary The Reference as Empathy Lab in Belgium's Digital Transformation Push

EPAM Systems Inc. has rebranded its Belgian subsidiary, The Reference, as Empathy Lab by EPAM, merging it with the former Emakina Belgium team. This unified entity aims to deliver AI-powered, customer-centric digital experiences across Europe. The move positions Empathy Lab as a launchpad for future marketing, combining creativity, digital expertise, and AI-native capabilities to enhance customer relationships and drive business growth.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. EPAM Systems Inc. published the original content used to generate this news brief on September 12, 2025, and is solely responsible for the information contained therein.

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