Starbucks Partners with 2028 Olympics -- Market Talk

Dow Jones

2025/09/16

0948 ET - Starbucks says it will be an official partner of the LA28 Olympic and Paralympic Games and Team USA in 2028. The company has run ads in previous games, but this is the first time it has struck an official partnership with the Olympics and Paralympic Games. Starbucks has traditionally not heavily advertised, but is looking to broaden its marketing to try and attract new customers. Starbucks is off around 9% year-to-date. (heather.haddon@wsj.com; @heatherhaddon)

(END) Dow Jones Newswires

September 16, 2025 09:48 ET (13:48 GMT)

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