MW Meta's new AI glasses impressed investors - but 3 things stop them from going mainstream

By Christine Ji

Meta's new Ray-Ban Display is a major leap forward for smart glasses, but analysts think improvements on price, weight and battery life are needed to win over everyday consumers

Meta's new Ray-Ban Display smart glasses feature an in-lens display and gesture controls.

Meta Platforms Inc.'s launch of its Ray-Ban Display smart glasses earlier this week marked a big step forward for artificial-intelligence wearables - but the road to widespread smart-eyewear adoption could still be quite far away.

Meta's (META) newest and most advanced smart glasses feature an in-lens display that allows users to check messages, capture photos and videos, and produce live translations. The experience is controlled through a wristband that tracks subtle hand movements from users. The glasses are available for purchase starting Sept. 30 and will retail for $799.

The price point has been a source of debate among analysts. "We think Meta has taken a material step forward in reducing the friction that has kept wearable/head-worn tech from everyday use," Evercore ISI analyst Mark Mahaney wrote on Friday. "At $799, we think the bundle lands in a price zone that could drive millions of sales if it delivers utility."

When compared to other eyewear devices such as Apple Inc.'s $(AAPL)$ Vision Pro, which retails for $3,500, Meta's glasses are indeed in a more accessible category. Oppenheimer analyst Martin Yang pointed to the glasses' "sub-$1,000" price as a step in the right direction, but acknowledged that the technology was still too expensive for widespread adoption. William Blair analyst Ralph Schackart argued on Friday that prices would have to decrease to $200 before the glasses achieve mass adoption at 30% penetration levels.

Additionally, certain hardware elements could also be holding consumers back. While Bank of America analyst Justin Post is optimistic that augmented-reality glasses could be a key form factor in the AI era, the "glasses are still early for mass adoption given limited style choices, price point and battery life," he wrote in a note on Thursday.

According to Yang, the weight of the glasses, at 67 grams, could also be a deterrent for some users. Yang believes the previous generation of Ray-Ban Meta smart glasses, which weighed 53 grams, was already at the higher end of the "acceptable" range for smart glasses.

The glasses provide up to six hours of mixed-use battery life, which Post believes could be another constraining factor to adoption. Schackart pointed out that an all-day battery life could unlock further use cases.

Another key limitation is that the Meta glasses aren't a true hardware platform yet, Yang pointed out, as Meta isn't giving outside app makers the tools to create unique apps that run directly on the glasses. The glasses get most of their features from being paired with a smartphone and acting as a secondary screen.

According to Oppenheimer's supply-chain checks, Meta seems to be planning for modest near-term unit volumes in the "tens of thousands" upon release, with a sales forecast between 150,000 to 200,000 in the next two years. "Its current development is far from meetingcommercial pricing and volume," Yang wrote.

Despite the limitations, analysts are widely optimistic about the future of Meta's wearables. Mahaney lauded the Ray-Ban Display's real-life utility and functional, high-resolution display. Post also highlighted that the development boosts confidence in Meta's overall Reality Labs investment, which amounts to over $20 billion annually.

Also read: Meta's 'gravity-defying' growth means it's getting closer to this intriguing milestone

-Christine Ji

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September 19, 2025 12:12 ET (16:12 GMT)

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