1805 ET - Cracker Barrel's customer counts have fallen around 8% since an uproar over its logo change, with broad-based reductions. But older customers, those 65 years and older, have stayed more loyal to the brand despite the controversy, the company said in a 4Q earnings call. The company has worked to broaden its customer base, though older consumers remain one of its core demographics. (heather.haddon@wsj.com; @heatherhaddon)

(END) Dow Jones Newswires

September 17, 2025 18:05 ET (22:05 GMT)

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