Compass, Anywhere Merger Likely Won't Threaten Zillow -- Market Talk

Dow Jones
09/23

1532 ET - Compass' acquisition of Anywhere will create a real estate brokerage with 18% market share, helping to consolidate an extremely fragmented real estate industry, say UBS analysts. But it is unlikely to challenge Zillow and its demand aggregation service, at least in the near-term, the analysts say. "To do this, COMP likely needs to spend more on driving traffic to their sites which will take time/significant marketing investment," the analysts say. Still, Compass' track record in cutting costs and integrating acquisitions gives upside to its estimate of $225 million in savings from the acquisition. (nicholas.miller@wsj.com)

 

(END) Dow Jones Newswires

September 22, 2025 15:32 ET (19:32 GMT)

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