Bath & Body Works Expands Fragrance Line with Launch of Touch of Gold Collection

Reuters

09/22

Bath & Body Works Expands Fragrance Line with Launch of Touch of Gold Collection

Bath & Body Works Inc. has announced an exciting expansion with the introduction of their new fragrance collection, Touch of Gold. This bold addition to their lineup marks a new chapter in modern gourmand fragrance, blending orange blossom, decadent tonka, and gilded blackberry. Available in 20 different product forms, Touch of Gold offers a fully immersive experience for fragrance enthusiasts. The collection, which features liquid-gold packaging, aims to elevate everyday elegance with its warm, radiant, and indulgent scent. Developed with world-class perfumers and inspired by global fashion and fragrance trends, Touch of Gold reflects Bath & Body Works' commitment to innovation and sophistication in their products. The collection will be available in stores and online, with an early launch on TikTok Shop, catering to beauty lovers and trend seekers.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Bath & Body Works Inc. published the original content used to generate this news brief on September 22, 2025, and is solely responsible for the information contained therein.

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