36Kr Holdings Inc. reported its unaudited financial results for the first half of 2025. Total revenues for the six months ended June 30, 2025, were RMB93.2 million (US$13.0 million), compared to RMB102.4 million in the same period of 2024. Revenues from online advertising services were RMB74.5 million (US$10.4 million), down from RMB80.4 million in the first half of 2024. The decrease was attributed to changes in advertisers' strategies in response to macroeconomic pressures and the company's ongoing optimization of its customer structure to control credit risk. Net loss for the period was RMB4.8 million (US$0.67 million), compared to a net loss of RMB95.9 million in the first half of 2024. Net loss attributable to 36Kr Holdings Inc.'s ordinary shareholders was RMB5.0 million (US$0.70 million), compared to RMB94.4 million in the same period the previous year. Administrative expenses totaled RMB0.09 million (US$12.5 thousand), up from RMB0.05 million a year earlier. Other income was RMB0.4 million (US$49 thousand), compared to other expenses of RMB24.3 million in the prior-year period, mainly due to a decrease in long-term investment loss. As of June 30, 2025, the company reported cash, cash equivalents, and short-term investments of RMB75.1 million (US$10.5 million). The number of followers as of June 30, 2025, reached 36.6 million, representing a 9.9% increase from 33.3 million at the same point in 2024.