Nike Seen Showing Progress in Turnaround -- Market Talk

Dow Jones
09/26

1159 ET - Nike should show further progress in its turnaround strategy in its next earnings report, with potential for revenue to outperform prior guidance, Raymond James analysts say in a note. The analysts say they would not be surprised to see sales down low-single digits, versus the mid-single digit decline the company previously forecast. Nike's new innovation has been well received, and its wholesale and direct-to-consumer businesses are improving sequentially, the analysts say, though several headwinds remain, including rising costs and continued soft demand in China. (kelly.cloonan@wsj.com)

 

(END) Dow Jones Newswires

September 26, 2025 11:59 ET (15:59 GMT)

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