重塑電商格局！用戶可在ChatGPT直接購物了

鞭牛士

2025/09/30

AIPress.com.cn報道9月30日消息，據TC報道，美國的 ChatGPT 用戶現在可以在對話中在 Etsy 和 Shopify 上購物，這標誌着在線購物的未來又邁進了一步——無論是對消費者還是控制產品發現、推薦和支付的平台而言。換句話說，OpenAI 可能正在重塑電子商務的權力格局。OpenAI 的新即時結賬功能可供 ChatGPT Pro、Plus 和 Free 登入用戶從美國 ...

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href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250930074320a44d30a4&s=b\">網頁鏈接</a>\n\n</div>\n\n<div class=\"bt-text\">\n\n\n<p> 來源：<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250930074320a44d30a4&s=b\">鞭牛士</a></p>\n<p>為提升您的閱讀體驗，我們對本頁面進行了排版優化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0861579265.USD","symbol_name":"聯博低波幅策略股票基金A","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250930074320a44d30a4&s=b","article_id":"2571364989","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250930074320a44d30a4&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, 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Users can shop directly on ChatGPT","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"GOOG":0.9,"ACP":1,"AMZN":0.9,"USAW.SI":0.6,"USJW.SI":0.6},"content_text":"AIPress.com.cn報道9月30日消息，據TC報道，美國的 ChatGPT 用户現在可以在對話中在 Etsy 和 Shopify 上購物，這標誌着在線購物的未來又邁進了一步——無論是對消費者還是控制產品發現、推薦和支付的平台而言。換句話説，OpenAI 可能正在重塑電子商務的權力格局。OpenAI 的新即時結賬功能可供 ChatGPT Pro、Plus 和 Free 登入用户從美國 Etsy 賣家處購買商品。據 OpenAI 稱，超過 100 萬 Shopify 商家（如 Glossier、Skims、Spanx 和 Vuori）即將推出。Etsy 股價周一收盤上漲近 16%。Shopify 股價收盤上漲逾 6%。即時結賬功能基於 ChatGPT 之前的購物功能， 該功能會針對諸如「我應該給喜歡陶瓷的朋友買什麼？」或「最適合穿去辦公室的運動鞋」等購物問題，顯示相關產品、圖片、評論、價格以及商家的直接鏈接。現在，用户無需離開對話，只需點擊「購買」即可確認訂單、配送和付款詳情（選項包括 Apple Pay、Google Pay、Stripe 或信用卡），即可完成購買。去年， Perplexity 推出了 類似的聊天內購物和支付功能。微軟還通過 Copilot Merchant Program 為商家提供創建聊天內店面的功能。這種無摩擦的體驗有可能引發人們網上購物的新潮流——從谷歌等搜索引擎和亞馬遜等電子商務平台轉向具有精心策劃的推薦、比較和輕鬆結賬體驗的對話代理。這也為電商領域新興力量的出現奠定了基礎。谷歌和亞馬遜長期以來一直是零售發現的守門人。如果越來越多的購買行為在人工智能聊天機器人內部發生，那麼這些機器人背後的公司將突然對哪些產品會被展示以及收取多少佣金或費用擁有更大的控制權。亞馬遜和谷歌此前 都曾利用其主導地位來偏袒自己的產品或首選合作伙伴，在搜索結果中壓低競爭對手，或向賣家收取高額費用，以保持曝光度。OpenAI 在一篇博客文章中表示，其呈現的產品結果是「有機且無讚助的，完全根據與用户的相關性進行排名」，並且將向商家收取已完成購買的「少量費用」。TechCrunch 已聯繫 OpenAI 以獲取更多信息。除了 OpenAI 推出聊天結賬功能外，這家人工智能公司還表示將開源其 Agentic Commerce Protocol (ACP)，即支持 Stripe 構建的即時結賬的技術，以便其他商家和開發人員可以集成 Agentic 結賬。Stripe 技術和業務總裁 Will Gaybrick 在一份聲明中表示：Stripe 正在為人工智能構建經濟基礎設施。這意味着重新構建當今的商業系統，並為數十億人創造新的人工智能體驗。（AI普瑞斯編譯）更多AI資訊請訪問：www.aipress.com.cn","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}