小米汽車殺入日本！SU7 Ultra東京首秀，雷軍這次玩真的了

電動車聞

2025/09/29

小米這次真的要在日本搞大事了！就在啱啱，小米在東京秋葉原搞了一場發布會，直接把自家最頂級的純電超跑SU7 Ultra拉到了日本人面前。這可不是簡單的產品展示，而是正式宣戰日本汽車市場的信號彈！最騷的操作來了——小米準備在賣手機的店裏賣車！沒錯，你沒聽錯，就是那種你平時買小米手機的門店，以後可能直接提車走人。小米科技日本副社長鄭彥直接放話：要把中國的成功經驗原封不動搬到日本，打造「一站式智能生活體驗...

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SU7 Ultra makes its debut in Tokyo, Lei Jun is serious this time","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81810":0.6,"XIACY":0.6,"MIUmain":0.6,"HXXD.SI":0.6,"01810":1.5},"content_text":"小米這次真的要在日本搞大事了！就在啱啱，小米在東京秋葉原搞了一場發布會，直接把自家最頂級的純電超跑SU7 Ultra拉到了日本人面前。這可不是簡單的產品展示，而是正式宣戰日本汽車市場的信號彈！最騷的操作來了——小米準備在賣手機的店裏賣車！沒錯，你沒聽錯，就是那種你平時買小米手機的門店，以後可能直接提車走人。小米科技日本副社長鄭彥直接放話：要把中國的成功經驗原封不動搬到日本，打造「一站式智能生活體驗」。這招夠狠！想想看，日本人買個手機，順便就能試駕電動車，這種降維打擊的玩法，傳統車企看了都得冒冷汗。為啥偏偏是SU7 Ultra打頭陣？明眼人都看得出來，小米這是在試水。國內SU7和YU7還在瘋狂爆單，產能都跟不上，這時候把最高端的Ultra拿出來秀肌肉，意圖很明顯——先震懾對手，再徐徐圖之。業內人士透露，SU7 Ultra很可能成為第一款正式登陸日本的小米汽車。至於普通版SU7和SUV車型YU7，那得看日本市場的反應再説。小米這是在下一盤大棋啊！不止是賣車，小米要在日本「安家」了更猛的還在後面。小米的野心可不止於汽車，而是要把整個智能生態都搬到日本去。空調、冰箱、洗衣機……凡是你能想到的家電，小米都準備往日本店裏塞。今年3月，小米在埼玉開了第一家直營店，160多種產品直接鋪滿。現在埼玉已經有2家店了，年底前還要在千葉等地再開3家。明年？直接殺進大阪、名古屋這些核心城市，目標是開5-10家店。這速度，簡直是在日本市場「跑馬圈地」！雷軍的全球野心：5年1萬家店，2027年征服歐洲小米總裁盧偉冰之前就透了底：未來5年要在全球開1萬家小米之家！1萬家是什麼概念？平均每天要開5.5家店！這擴張速度，堪比當年的瑞幸咖啡。更刺激的是，小米汽車已經定下了2027年進軍歐洲的時間表。先日本，後歐洲，小米這是要在全球汽車市場掀起一場**「中國智造」的風暴**啊！日本車企慌不慌？説實話，應該慌。小米這套打法太兇殘了：渠道優勢：現成的手機店變身汽車展廳，成本極低生態優勢：買車送全屋智能，一站式解決價格優勢：參考國內定價，日本同級別車型瑟瑟發抖最關鍵的是，小米在日本已經有了品牌基礎。小米手機在日本賣得不錯，年輕人對這個品牌接受度很高。從手機用户轉化為汽車用户，這條路小米已經在中國驗證過了。結局會怎樣？小米汽車能否在日本站穩腳跟，現在下結論還太早。但有一點可以肯定：中國新能源汽車出海的大幕已經拉開，小米只是先鋒軍之一。比亞迪、蔚來、理想……一大波中國車企都在摩拳擦掌。日本這個曾經的汽車強國，即將迎來一場前所未有的衝擊。你覺得小米汽車在日本能成功嗎？如果SU7 Ultra定價比日本同級別車便宜30%，你會考慮買嗎？","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"productRelease","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}