Kaplan Real Estate Survey Reveals Optimism and Tech Challenges Among Agents Amid Market Shifts, Says Graham Holdings Company

Reuters
2025/10/02
Kaplan Real Estate Survey Reveals Optimism and Tech Challenges Among Agents Amid Market Shifts, Says Graham Holdings Company

Kaplan Real Estate Education, a division of Graham Holdings Company, has released its first-ever Real Estate Survey of Trends, offering a comprehensive look at the evolving landscape of the real estate industry. The survey, which gathered responses from 750 licensed real estate agents, highlights a cautiously optimistic outlook among professionals. Nearly half of those surveyed expect to expand their client base in the next 6 to 12 months, buoyed by hopes that interest rates will stabilize or decline. Despite this optimism, 32 percent of agents expressed concern that an influx of new agents-often seen during economic downturns-could increase competition for clients. Meanwhile, a significant "digital deficit" was revealed: 52 percent of respondents believe that traditional brokerages are not adequately preparing agents for a technology-driven future, particularly in adopting artificial intelligence $(AI)$. Toby Schifsky, vice president of Kaplan Real Estate Education, emphasized that today's rapidly changing industry demands ongoing education, market knowledge, and client-focused skills. The company aims to support agents in leveraging AI, generating leads, and adapting to market shifts for long-term career success. The full survey underscores the need for continuous learning and technological readiness in a competitive and dynamic real estate market.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Graham Holdings Company published the original content used to generate this news brief via Business Wire (Ref. ID: 20251002357788) on October 02, 2025, and is solely responsible for the information contained therein.

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