Madison Square Garden Sports Corp. has announced a new partnership with Insomnia Cookies, naming the popular late-night bakery the Official Cookie of the New York Knicks. As part of the collaboration, Insomnia Cookies will open a dedicated concession stand on the main concourse inside Madison Square Garden, offering fan favorites such as Chocolate Chunk, Peanut Butter Chip, and Snickerdoodle, as well as their "Cookies IN Ice Cream" treats at all ticketed events. The partnership will also see Insomnia Cookies products available in select suites, on-court contests featured during two Knicks regular season home games, and prominent branding throughout the arena. Additionally, Insomnia Cookies will become the presenting partner of "Friday Night Knicks," with marketing integration across digital and in-arena platforms, including a sweepstakes for fans. This marks a significant step in Insomnia Cookies' growth, as it looks to expand its brand presence and connect with sports fans at live events.