SEMrush Holdings Inc. has released a new market analysis highlighting how Americans are increasingly turning to search engines for quick, verdict-style answers to everyday questions. The study, based on over 1,000 U.S. search queries, reveals that simple "is it good" or "is it bad" questions-ranging from health and wellness to technology-dominate online searches. Health-related queries such as "caffeine is it bad for you" and "is it bad to take melatonin every night" account for a significant share of the search volume. SEMrush notes that this trend reflects a broader cultural shift toward outsourcing daily decision-making to the internet, rather than relying on personal contacts. The report also underscores the impact of AI-driven search tools, such as Google's AI Overviews and generative engines like ChatGPT and Perplexity, which increasingly deliver single, authoritative answers to these binary questions. SEMrush warns that brands risk losing visibility and authority if their content is not featured in these AI-generated summaries. The company positions its suite of tools-including AI Overview Tracking and Keyword Magic Tool-as essential resources for brands seeking to maintain prominence in both traditional and AI-first search landscapes.