Ulta Beauty Unveils UB Marketplace Strategy to Rapidly Expand Product Assortment, Scale New Brands, and Enhance Guest Experience Over Next 12-18 Months

Reuters

2025/10/14

Ulta Beauty Unveils UB Marketplace <a href="https://laohu8.com/S/MSTR">Strategy</a> to Rapidly Expand Product Assortment, Scale New Brands, and Enhance Guest Experience Over Next 12-18 Months

Ulta Beauty Inc. has announced the launch of UB Marketplace, a curated online platform dedicated to beauty and wellness available on ulta.com and the Ulta Beauty app. As part of the company's Ulta Beauty Unleashed strategy, the initiative aims to expand Ulta Beauty's e-commerce presence by offering a broader and complementary assortment across beauty, wellness, and lifestyle categories. UB Marketplace will integrate a unified shopping experience, including Ulta Beauty Rewards on eligible purchases and in-store returns for marketplace items. The platform is accessible to brands by invitation only, with plans to rapidly scale its assortment over the next 12-18 months. Ulta Beauty intends to continue adding new brands and product lines to the marketplace, accessible through the New Arrivals page on ulta.com.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Ulta Beauty Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20251014592839) on October 14, 2025, and is solely responsible for the information contained therein.

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