SINGAPORE, Oct. 16, 2025 /PRNewswire/ -- Back by popular demand after helping thousands relax, Japanese beanbag brand Yogibo invites Singaporeans to rest, recharge, and even earn money while napping. The brand's wildly popular "Get Paid to Nap" campaign — also known as the Nap Leader Round 2 — returns from November to December 2025 at Yogibo Suntec City, once again offering the world's most relaxing job: getting paid $7 per hour to nap.
Round 1 Success: Napping Goes Viral
Between August and September 2025, more than 500 people joined Yogibo's Nap Time sessions — turning a busy shopping mall into a calm oasis in the heart of the city. The campaign drew an overwhelming response:
- 10–12 daily nappers during lunchtime hours
- Over 400 office workers, 100 students, and even grandparents participated
- 95% reported feeling more focused after napping
- The campaign generated 500,000+ online impressions, including a viral video by YouTuber Ghib Ojisan.
https://www.youtube.com/watch?v=gaUOeU3dk6s&t=197s
Participants shared glowing feedback:
"I never imagined napping in a shopping mall.""It felt like pressing a reset button.""I fell asleep in less than five minutes."
Even Nap Leaders themselves described the role as surprisingly meaningful:
"People came in stressed, and left smiling. I guess rest really is contagious," said one Nap Leader."At first it sounded like a joke, but seeing people truly relax made it feel meaningful," added another.
What's New in Round 2
This November and December, Yogibo is introducing fresh features to elevate the experience:
- Official Nap Time: Daily from 12:30 PM – 2:30 PM, free for all visitors
- Nap Leader Recruitment: Earn $7/hour — yes, your job is literally to nap
(The recruitment period for Nap Leaders will be from 16th to 26th October.
Send us a DM on Instagram (@yogibosingapore) to apply!) - Free Drink for Nappers: Visitors who nap for 10 minutes or more will receive a complimentary drink after their session
- New Additions: Nap Log Wall (share post-nap reflections), a special Quiet Zone, and limited-edition Yogibo gift sets for participants
Turning Naps into Culture
With Nap Leader Round 2, Yogibo continues to redefine retail as a space of comfort, creativity, and mindful rest — where visitors don't just shop, they slow down, breathe, and recharge.
"After 500 naps and countless smiles, we realized people aren't just tired — they're craving calm," said Toshinori Matsuo, CEO of Yogibo Singapore. "With so many businesses and people facing stressful times, we wanted to create a space where everyone can unwind, smile, and enjoy a moment of peace."
Event Details
Nap Time at Yogibo Suntec City
- Dates: November – December 2025
- Time: Daily, 12:30 PM – 2:30 PM
- Eligibility: Free for everyone
Nap Leader Recruitment
We're hiring professional nappers!
Think you've got what it takes to nap like a pro? Apply to be our next Nap Leader — the world's most relaxing job.
Recruitment: Oct 16–26DM us on Instagram (@yogibosingapore) to apply!)
About Yogibo Singapore
Yogibo Singapore is the official distributor of Yogibo, a Japanese lifestyle brand developed by Yogibo Japan Co., Ltd. (Headquarters: Gunma, Japan).
With the concept of "the magic sofa that's too comfortable to move," Yogibo offers a wide range of premium beanbags and relaxation products designed to bring comfort and joy into everyday life.
Through its retail stores, pop-up events, and online platform, Yogibo Singapore creates cozy and relaxing spaces that people of all ages — from families and friends to couples — can enjoy together.
For further information, visit @yogibosingapore on Instagram.
SOURCE Yogibo
