構建三大制度支撐體系推動AI文旅規範發展

四川日報

10/20

□川觀智庫研究員徐也晴日前，中國旅遊研究院文化旅遊研究基地組織編寫的《中國文化旅遊發展報告2024—2025》發佈，其中指出「文旅3.0」成為大勢所趨。該階段以新質生產力為核心特徵，表現為文化創意升級為IP引領，科技創新轉向AI驅動。今年以來，攜程、去哪兒、飛豬等OTA（在線旅行社）平臺都升級了自己的AI服務。現如今，AI已經成為人們的旅遊「新搭子」。飛豬發佈的《2025國慶中秋假期出遊快報》...

網頁鏈接

免責聲明：投資有風險，本文並非投資建議，以上內容不應被視為任何金融產品的購買或出售要約、建議或邀請，作者或其他用戶的任何相關討論、評論或帖子也不應被視為此類內容。本文僅供一般參考，不考慮您的個人投資目標、財務狀況或需求。TTM對信息的準確性和完整性不承擔任何責任或保證，投資者應自行研究並在投資前尋求專業建議。

熱議股票

{"basename":"/hant","ssrTDKData":{"titleTemplate":"%s - 老虎證券","title":"老虎证券全球投资理财平台| 一站式投资美股新股港股A股","description":"老虎证券助您一站式投资美股，新股，港股，A股等全球金融理财产品。新加坡华人最信赖的在线投资平台，现在加入即享低费用，24/5 无时差炒美股投资理财！","keywords":"老虎證券,老虎證券開戶,老虎券商,老虎證券官網,老虎證券app,tigertrade老虎證券,股票,炒股,新加坡股票交易平臺,投資,投資理財","social":{"ogDescription":"老虎证券助您一站式投资美股，新股，港股，A股等全球金融理财产品。新加坡华人最信赖的在线投资平台，现在加入即享低费用，24/5 无时差炒美股投资理财！","ogImage":"https://c1.itigergrowtha.com/portal5/static/media/og-logo.be62fbe1.png","ogUrl":"https://www.itiger.com/hant/news/2576564005"},"companyName":"老虎證券"},"pageData":{"isMobile":false,"isTiger":false,"isTTM":true,"region":"SGP","license":"TBSG","edition":"fundamental"},"isCrawlerRequest":true,"__swrFallback__":{"@#url:\"https://stock-news.skytigris.cn/v3/news\",params:#id:\"2576564005\",edition:\"fundamental\",auth_exemption:1,,,undefined,":{"share":"https://ttm.financial/m/news/2576564005?lang=zh_TW&edition=fundamental","thumbnail":"","is_english":false,"pubTime":"2025-10-20 04:03","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2576564005","market":"us","top_or_hot":-1,"title":"構建三大制度支撐體系 推動AI文旅規範發展","media":"四川日報","content":"<div>\n<p>□川觀智庫研究員 徐也晴日前，中國旅遊研究院文化旅遊研究基地組織編寫的《中國文化旅遊發展報告2024—2025》發佈，其中指出「文旅3.0」成為大勢所趨。該階段以新質生產力為核心特徵，表現為文化創意升級為IP引領，科技創新轉向AI驅動。今年以來，攜程、去哪兒、飛豬等OTA（在線旅行社）平臺都升級了自己的AI服務。現如今，AI已經成為人們的旅遊「新搭子」。飛豬發佈的《2025國慶中秋假期出遊快報》...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025102004033594d275de&s=b\">網頁鏈接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>構建三大制度支撐體系 推動AI文旅規範發展</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n構建三大制度支撐體系 推動AI文旅規範發展\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">四川日報</strong><span class=\"h-time small\">2025-10-20 04:03</span>\n</p>\n</h4>\n</header>\n<article>\n<div>\n<p>□川觀智庫研究員 徐也晴日前，中國旅遊研究院文化旅遊研究基地組織編寫的《中國文化旅遊發展報告2024—2025》發佈，其中指出「文旅3.0」成為大勢所趨。該階段以新質生產力為核心特徵，表現為文化創意升級為IP引領，科技創新轉向AI驅動。今年以來，攜程、去哪兒、飛豬等OTA（在線旅行社）平臺都升級了自己的AI服務。現如今，AI已經成為人們的旅遊「新搭子」。飛豬發佈的《2025國慶中秋假期出遊快報》...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025102004033594d275de&s=b\">網頁鏈接</a>\n\n</div>\n\n<div class=\"bt-text\">\n\n\n<p> 來源：<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025102004033594d275de&s=b\">四川日報</a></p>\n<p>為提升您的閱讀體驗，我們對本頁面進行了排版優化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"FT_SY_ALB","symbol_name":"阿里巴巴","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025102004033594d275de&s=b","article_id":"2576564005","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025102004033594d275de&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2576564005","pubTimestamp":1760904213,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"AI在文旅中扮演的角色遠不止「助手」一種。行業媒體36氪研究院此前發佈的《新型需供關係驅動下的中國AI文旅發展趨勢報告2025》提到了「AI+文旅」的多種應用場景。值得一提的是，為推動AI文旅產業規範、均衡發展，《報告》認為需從制度層面構建三大支撐體系。三是推動AI技術向中小微文旅企業普及。建議設立文旅AI普惠基金，對中小微企業採購AI服務給予一定比例的費用補貼。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"LU0979878070.USD":"FULLERTON LUX FUNDS - ASIA ABSOLUTE ALPHA \"A\" (USD) ACC","BK4503":"景林资产持仓","LU0797268264.HKD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"AT\" (HKD) ACC","BK4533":"AQR资本管理(全球第二大对冲基金)","LU0328353924.USD":"UBS (LUX) EQUITY SICAV - GLOBAL EMERGING MARKETS OPPORTUNITY (USD) \"P\" (USD) ACC","LU0949170772.SGD":"Blackrock Global Equity Income A6 SGD-H","BK4575":"芯片概念","LU1003077747.HKD":"BGF GLOBAL EQUITY INCOME \"A6\" (HKDHDG) INC","LU0661504455.SGD":"Blackrock Global Equity Income A5 SGD-H","BK4558":"双十一","LU0738911758.USD":"Blackrock Global Equity Income A6 USD","09961":"携程集团—S","BK4534":"瑞士信贷持仓","BK4505":"高瓴资本持仓","LU1769817096.USD":"UBS (LUX) EQUITY SICAV - GLOBAL EMERG MARKETS OPPO \"P\" (USD) INC","BK4535":"淡马锡持仓","AI":"C3.ai, Inc.","LU1235294995.USD":"FIDELITY GLOBAL TECHNOLOGY \"A\" (USDHDG) ACC","IE00BFMHRM44.USD":"NEUBERGER BERMAN GLOBAL EQUITY MEGATRENDS \"A\" (USD) ACC","LU0918141887.USD":"安联亚洲实际收益股票基金","BK4538":"云计算","IE00B0JY6N72.USD":"PINEBRIDGE GLOBAL EMERGING MARKETS FOCUS EQUITY \"A\" (USD) ACC","BK4579":"人工智能","BK4548":"巴美列捷福持仓","LU0251143458.SGD":"Fidelity Emerging Markets A-SGD","09988":"阿里巴巴-W","LU1046421795.USD":"富达环球科技A-ACC","LU0348816934.USD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"AT\" (USD)","LU0348814723.USD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"A\" (USD) INC  NC","LU1688375341.USD":"贝莱德中国灵活股票基金","LU0880133367.SGD":"UBS (LUX) EQUITY FUND CHINA OPPORTUNITY USD \"P\" (SGD) ACC","BK4551":"寇图资本持仓","LU1051768304.USD":"贝莱德新兴市场股票收益A6","BK4607":"DeepSeek概念股","BABA":"阿里巴巴","BK4524":"宅经济概念","BK4023":"应用软件","BK4581":"高盛持仓","BK4554":"元宇宙及AR概念","BK4527":"明星科技股","BK4543":"AI","LU0052756011.USD":"TEMPLETON GLOBAL BALANCED \"A\" (USD) INC","LU0072913022.USD":"UBS (LUX) EQUITY FUND -  GREATER CHINA \"P\" (USD) ACC","LU1048588211.SGD":"Blackrock Asian Dragon A2 SGD-H","LU1008478684.HKD":"UBS (LUX) EQUITY FUND -  CHINA OPPORTUNITY \"P\" (HKD) ACC","BK4531":"中概回港概念","LU1242518931.SGD":"Fullerton Lux Funds - Asia Absolute Alpha A Acc SGD","LU0047713382.USD":"BGF EMERGING MARKETS \"A2\" ACC","00780":"同程旅行","BK4585":"ETF&股票定投概念","LU1823568750.SGD":"Fidelity Global Technology A-ACC SGD"},"translate_title":"Build three major institutional support systems to promote the standardized development of AI cultural tourism","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"00780":0.9,"09961":0.9,"09988":0.9,"AI":0.9,"BABA":0.9,"ALBmain":0.6},"content_text":"□川觀智庫研究員 徐也晴日前，中國旅遊研究院文化旅遊研究基地組織編寫的《中國文化旅遊發展報告2024—2025》發佈，其中指出「文旅3.0」成為大勢所趨。該階段以新質生產力為核心特徵，表現為文化創意升級為IP引領，科技創新轉向AI驅動。今年以來，攜程、去哪兒、飛豬等OTA（在線旅行社）平台都升級了自己的AI服務。現如今，AI已經成為人們的旅遊「新搭子」。飛豬發佈的《2025國慶中秋假期出遊快報》顯示，國慶中秋假期其「問一問」AI助手的日均使用用户數較暑期勁增超5倍，而對着展品、景點、建築等拍照即可享受專業級語音講解服務的功能，在10月3日迎來使用峯值。AI在文旅中扮演的角色遠不止「助手」一種。行業媒體36氪研究院此前發佈的《新型需供關係驅動下的中國AI文旅發展趨勢報告2025》（以下簡稱《報告》）提到了「AI+文旅」的多種應用場景。比如在智能管理與調度方面，AI可以驅動人力及資源動態調配，破解忙閒矛盾，提升運營效率與用户滿意度；在行業監管與數據分析方面，AI可以憑藉多源數據整合實現實時監管預警，賦能文旅科學決策等。《報告》指出，AI技術正從單點應用升級為全流程智能體協同，實現從需求感知到資源調度的全自動化閉環，比如民宿管理中預訂、接待、清潔的一體化智能運作。這些技術演進將推動文旅服務從功能滿足邁向情感價值創造。值得一提的是，為推動AI文旅產業規範、均衡發展，《報告》認為需從制度層面構建三大支撐體系。一是建立文旅AI倫理與數據共享聯盟。建議由文旅行業協會牽頭，聯合文旅商家、AI企業及政府監管部門組建專項聯盟，參照國家網信辦算法備案機制，制定文旅產業AI應用倫理與數據規範，明確遊客數據採集的匿名化邊界、算法決策的透明性要求。同時搭建跨區域數據共享平台，在保障數據安全的前提下，推動政府宏觀數據與企業經營數據的合規流通，破解數據孤島難題。二是構建智能旅行規劃師的職業認證體系。建議聯合人力資源社會保障部與文旅行業協會，設立初、中、高三級職業標準。初級聚焦AI工具基礎應用，中級側重場景化方案設計，高級強調生態協同管理。可以依託頭部企業技術平台建立線上實訓基地，加速複合型人才孵化，填補產業升級的人才缺口。三是推動AI技術向中小微文旅企業普及。建議設立文旅AI普惠基金，對中小微企業採購AI服務給予一定比例的費用補貼。同時建立AI技術幫扶機制，組織頭部企業與中小商家結對，通過案例分享、上門指導降低應用門檻，確保技術紅利覆蓋全行業。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}

構建三大制度支撐體系 推動AI文旅規範發展

熱議股票

構建三大制度支撐體系推動AI文旅規範發展