Cognex Corporation has outlined a strategy focused on enhancing profitability and accelerating revenue growth. The company plans to drive margin expansion by optimizing operational expenses, aiming for EBITDA margins of approximately 35%, up from 17% in 2024. Cognex intends to accelerate revenue growth through a sales transformation and the introduction of AI product enhancements, which are expected to reduce setup time and complexity, making the products more accessible to a broader customer base. The company is also considering the use of external consultants with expertise in cost reduction and go-to-market execution to support its transformation efforts. These initiatives are designed to expand Cognex's total addressable market and establish a foundation for long-term success.