PulteGroup Says Weakening Labor Market Offsets Lower Rates -- Market Talk

Dow Jones
2025/10/22

1447 ET - Interest rates have started falling but PulteGroup hasn't yet seen a significant response from homebuyers, says Chief Executive Ryan Marshall. "Lower interest rates are a positive for housing demand, but rates don't operate in a vacuum. There is a clear offset if rates are coming down because the economy is slowing and people are worried about their jobs. I believe that is the scenario we are experiencing right now," Marshall says. Additionally, mortgage rates haven't fallen enough to ease affordability concerns, forcing Pulte to continue offering mortgage buydowns. The company's 3Q incentives were 8.9% of gross sales price, up from 7% a year ago. (nicholas.miller@wsj.com)

 

(END) Dow Jones Newswires

October 21, 2025 14:47 ET (18:47 GMT)

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