消息稱蘋果正考慮收購華納兄弟，擴充 Apple TV 流媒體陣容

IT之家

10/23

IT之家 10 月 23 日消息，據彭博社今天報道，蘋果正考慮收購流媒體巨頭華納兄弟，以擴大 Apple TV 的影視陣容，不過市場上還有亞馬遜、派拉蒙等巨頭在虎視眈眈，都在積極參與競標。華納兄弟 CEO David Zaslav 已向公司高層彙報了相關計劃，華納兄弟此前還拒絕了派拉蒙子公司天空之舞的兩次報價，理由是出價過低。消息人士指出，華納兄弟將在數日內要求有意競購的企業簽署保密協議，以便在...

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say","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AAPL":1.5,"MACW.SI":0.6,"TV":1.5,"WMG":1.5},"content_text":"IT之家 10 月 23 日消息，據彭博社今天報道，蘋果正考慮收購流媒體巨頭華納兄弟，以擴大 Apple TV 的影視陣容，不過市場上還有亞馬遜、派拉蒙等巨頭在虎視眈眈，都在積極參與競標。華納兄弟 CEO David Zaslav 已向公司高層彙報了相關計劃，華納兄弟此前還拒絕了派拉蒙子公司天空之舞的兩次報價，理由是出價過低。消息人士指出，華納兄弟將在數日內要求有意競購的企業簽署保密協議，以便在競價戰正式打響前分享敏感業務數據。除了上述三家巨頭，奈飛（IT之家注：Netflix）、康卡斯特（Comcast）也被認為有意向收購華納兄弟，原因主要是看中了這家公司龐大的影視陣容。目前蘋果的 Apple TV 流媒體平台主要是靠原創劇集吸引觀眾，但如果促成收購，情況有可能發生轉變，畢竟華納兄弟擁有 HBO 平台，其內部影視陣容在市場上幾乎等同於爆款與品質，耳熟能詳的作品有《權力的遊戲》、《火線重案組》、《六英尺下》等。科技媒體 Apple Insider 對此認為，如果蘋果成功收購華納兄弟並將 HBO 影視庫納入 Apple TV，那 Apple TV 平台將成為擁有最強影視陣容的流媒體平台之一，很可能促使訂閲奈飛等平台的觀眾轉向 Apple TV。廣告聲明：文內含有的對外跳轉鏈接（包括不限於超鏈接、二維碼、口令等形式），用於傳遞更多信息，節省甄選時間，結果僅供參考，IT之家所有文章均包含本聲明。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation,merge","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}