By Che Pan and Brenda Goh

BEIJING, Oct 24 (Reuters) - Chinese smartphone manufacturer Xiaomi 1810.HK on Friday said surging memory chip prices have raised the cost of making handsets, after pricing of its new Redmi K90 series drew market disappointment.

"Cost pressure has transferred to the pricing of our new products," President Lu Weibing wrote on Weibo. "Rising costs of memory chips are far beyond expectations and could intensify."

Xiaomi launched its entry-level Redmi K90 on Thursday with the base model, equipped with 12 GB of memory and 256 GB of storage, priced from 2,599 yuan ($364). That compared with 2,499 yuan for the base model of predecessor K80 series launched in November 2024.

Lu noted consumer disappointment about price gaps between configurations. He said Xiaomi will lower the price of the most in-demand K90 model - with 12 GB memory and 512 GB storage - by 300 yuan to 2,899 yuan for the first month of sales.

A global rush for chips for use in artificial intelligence applications has tightened supply of conventional chips used in smartphones, personal computers and servers, sharply increasing their cost and boosting earnings for makers of NAND and DRAM such as South Korean duo Samsung Electronics 005930.KS and SK Hynix 000660.KS.

($1 = 7.1230 Chinese yuan renminbi)

(Reporting by Che Pan and Brenda Goh; Editing by Christopher Cushing)

((Che.Pan@thomsonreuters.com;))