Lululemon's NFL Deal Could Be the Jolt Customers Have Asked For -- Market Talk

Dow Jones

2025/10/27

1111 ET - Lululemon's 32-team NFL collaboration comes at a time when product freshness has been on the minds of its customers and investors, particularly in the U.S. The collaboration marks the first time the company has offered officially licensed products for the NFL. Investors have called for Lululemon to bring some newness to its products, in the face of muted sales. For several years, the only newness that it introduced into the core and casual lines were new colors and seasonal updates, not actual new products. Tapping into a massive fanbase of the most popular sport in the U.S. might be the jolt sales figures needed. (adriano.marchese@wsj.com)

(END) Dow Jones Newswires

October 27, 2025 11:11 ET (15:11 GMT)

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