Bed Bath & Beyond Sees Customer Retention Rates Improve -- Market Talk

Dow Jones

10/28

1814 ET [Dow Jones]--Bed Bath & Beyond has started to see customer retention tick up this year, CEO Marcus Lemonis says during a call with analysts. The company has struggled to bring back customers in the past, with no clear strategy to calculate the lifetime value of each one, Lemonis says. It has recently invested time and money into understanding who its customers are, why they originally made a purchase at the retailer and how to re-attract them for a second sale, he says. "We have started to see return buyers come back on a, quite frankly, more repetitive basis than we had originally anticipated," he says. The company has also been testing more personalized email marketing, which has led to increased conversion rates, he says. (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

October 27, 2025 18:25 ET (22:25 GMT)

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","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4547":"WSB热门概念","BK4178":"家庭装饰零售","BBBY":"Bed Bath & Beyond, Inc."},"translate_title":"Bed Bath&Beyond的客户保留率有所提高——市场讨论","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"BBBY":1.5},"content_text":"1814 ET [Dow Jones]--Bed Bath & Beyond has started to see customer retention tick up this year, CEO Marcus Lemonis says during a call with analysts. The company has struggled to bring back customers in the past, with no clear strategy to calculate the lifetime value of each one, Lemonis says. It has recently invested time and money into understanding who its customers are, why they originally made a purchase at the retailer and how to re-attract them for a second sale, he says. \"We have started to see return buyers come back on a, quite frankly, more repetitive basis than we had originally anticipated,\" he says. 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