The global TV and video market is projected to reach $1 trillion in annual revenue by 2030, according to new analysis from Omdia, published by TechTarget Inc. The reports highlight that while traditional pay TV is experiencing a slow decline, the surge in online video is driving industry growth. Streaming, still primarily a subscription business, continues to see an increase in paid subscriptions, though growth rates for premium streaming are expected to slow as the market becomes saturated. Online video streaming revenue is forecasted to hit $214.6 billion by 2025, with subscription revenue accounting for 77% of the total. Advertising is also playing a larger role, with ad revenue from major U.S. SVOD services projected to reach $24.3 billion by 2030, up from 13% of combined revenue in 2025 to 20% by the end of the decade.